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You can't fool your customers

Perter Oertli and Thomas Wach:

You can't fool your customers

Our conclusions regarding intelligent market positioning strategies are drawn here from good and bad experiences of companies like Charmilles Technologies, Ford, Coca-Cola, Nestlé, Nokia and the Swatch Group. Extract from the Information Bulletin No. 78 of the Swiss-Indian Chamber of Commerce SICC.

 Peter Oertli

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