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Lane Kingstone: US-Market - Guidance and Checklist

Lane KingstoneLane Kingstone, born 1961, is American and experienced as a Business Relationship Manager between Europe (especially Switzerland) and the USA, as well as with South America and Europe. In his career he has helped hundreds of Swiss and European firms to focus their business strategies to start or strengthen their ties with the USA.
Based upon the request of Xecutives.net and due to the fact, that Swiss and US relations have become very strained, Mr. Kingstone has explained from his point of view how the US American market, with all it’s particularities, should be approached by the Swiss/European export industry. He describes what this means for Europeans, especially Swiss companies considering their entry into a highly competitive market. The following article, checklist for export industry, is meant to be of interest and inspiration for SME's (small and mid sized enterprises – KMU's) with our hope that it will provide valuable guidance and help readers to avoid classic mistakes that European firms typically make in their attempts to enter the US market. Do you really know how to sell in the US-market?  > Give it a try...

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